Predictably Irrational – Dan Ariely

Nov. 6, 2010 – Subtitled: The Hidden Forces That Shape Our Decisions. Great book on behavioral economics! I’ve heard about it for years and it’s every bit as good as the reviews indicate. Dan Ariely’s research is really interesting and very illuminating in uncovering those “hidden forces” that shape our decision-making. It’s quite surprising. But armed with…

The Referral Engine: Teaching Your Business to Market Itself

July 12, 2010 – An outstanding book that truly cements author John Jantsch’s reputation as the best friend of small businesses. This “how to” guide of practical, creative and proven strategies applies to all businesses, but can more easily be adopted by those who are the decision makers for their own. He does give lots of…

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