Predictably Irrational – Dan Ariely

Nov. 6, 2010 – Subtitled: The Hidden Forces That Shape Our Decisions. Great book on behavioral economics! I’ve heard about it for years and it’s every bit as good as the reviews indicate. Dan Ariely’s research is really interesting and very illuminating in uncovering those “hidden forces” that shape our decision-making. It’s quite surprising. But armed with the knowledge that we are influenced in specific ways by certain types of situations, that self-awareness could translate into better choices. I think it’s an engaging and enjoyable book. I highly recommend it.

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