Creative Read, Inc. was founded in April of 2007 to answer the need of small businesses and individual professionals who needed help in using online tools for their marketing and business development. Social Media technologies became a focus of an expanded strategy as they proliferated across the web and attracted millions of users worldwide.
Social Media is now an important pillar of any marketing and PR strategy. Increasingly, there are more people within organizations with the skill set necessary to create policy, strategy, metrics, systems and processes to manage multi-platform channels. There are constant changes to existing platforms and introductions of new ones regularly, and often this requires bringing in subject matter expertise on a consultant basis to help internal staff make necessary adaptations.
Creative Read, Inc. provides consulting services, hands-on group workshops, on-site seminars and custom programs. Catherine S. Read, the owner/principal, also provides keynote presentations and advisory services.