The Referral Engine: Teaching Your Business to Market Itself

July 12, 2010 – An outstanding book that truly cements author John Jantsch’s reputation as the best friend of small businesses. This “how to” guide of practical, creative and proven strategies applies to all businesses, but can more easily be adopted by those who are the decision makers for their own. He does give lots of…

Outliers: The Story of Success – Malcolm Gladwell

(June 27, 2010) – Gladwell says this is the most personal of all the books he has written, and the very last section details his mother’s family history. He stresses the importance of community and opportunity. Sometimes those things are created by chance, sometimes not. He talks about education in the US and how poorer children…

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