Trust Agents – Chris Brogan, Julien Smith

July 2, 2010 – Subtitled: Using the Web to Build Influence, Improve Reputation, and Earn Trust. This is an excellent book, engaging and interesting. Chris Brogan is an acknowledged leader in the effective use of social media tools and has demonstrated over a period of time that he knows how to produce measurable results with its use. Along with the co-author, Julien Smith, they provides both a “how to” and a “why” for using these new tools to build the trust that powers all relationships – both business and personal. The web is about community, and communities are indeed built around trust and communication. I highly recommend it

Leave a Reply

Your email address will not be published. Required fields are marked *