“He may be an asshole, but when he’s your asshole, that’s a very good thing.” Garet Bosiger. A wonderful book that is about the past, the present and the possibilities of the future. It’s a reality check for the global economic theories of the 21st century that look good on paper, and even make sense…
(June 17, 2014) “The future is not a destination, it’s a direction.” I loved this book for so many reasons. I heard Ed Catmull at Fast Company’s “Innovation Uncensored” Conference in NYC in April. He has an amazing story to tell about his lifelong interest in animation, his determination to use computers to make animated…
(May 15, 2014) “Confidence is more attractive than anything you could put on your body.” – Sophia Amoruso I LOVED this book! Sophia Amoruso has a wonderful life story to tell – a fascinating journey for someone who is just 30 years old, a high school dropout and the CEO of her own multimillion dollar online…
(May 2, 2014) A collaborative effort by Jeffrey Dyer, Hal B. Gregersen and Clayton M. Christensen. The book is really good and I loved the concepts and the examples they use. I felt it was longer than it needed to be. The basic concept of “the innovator’s DNA” is that people engage in certain types of…
(May 6, 2013) I loved this book by Jonah Berger. I could tell before he even said it, that this was influenced by the Heath Brothers book “Made to Stick.” Chip Heath was his advisor when he was at Stanford. That influence proved invaluable in how he presented his theories on what makes something contagious. …
Do I think these people will be back? No. I think a great many of them will discover it’s better to take a chance on your own failure than to put your future in the hands of a entity that is focused on profits instead of people – as if there is no connection between the two.
A social media strategy has to be built on the foundation of applying tools to purpose. There are numerous tools available on the web to reach existing customers and potential customers, but how do you select which tools to use? Start by identifying what the purpose of reaching out through that platform will be.
(May 2007) – Not to be overly dramatic with this, but I think Made to Stick: Why Some Ideas Survive and Others Die is the new age Bible of effective communication. I’m not sure I need to say anything more than that (but of course I will.) This book came out in January of 2007 and…
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