Learned Optimism – Martin E. P. Seligman

July 18, 2010 – Subtitled: How to Change Your Mind and Your Life.  A great book in the “must read” category because it is so fundamental to how we perceive what happens to us, and that perception affects everything else. Dr. Seligman developed a test for measuring optimism and pessimism, and throughout his career did meticulous research…

The Referral Engine: Teaching Your Business to Market Itself

July 12, 2010 – An outstanding book that truly cements author John Jantsch’s reputation as the best friend of small businesses. This “how to” guide of practical, creative and proven strategies applies to all businesses, but can more easily be adopted by those who are the decision makers for their own. He does give lots of…

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