(Jan. 10, 2013) I love Seth Godin books. It’s interesting how he has evolved and adapted over the years in his writing. He talks a little about that in this new book. He makes a compelling case for paying attention to the new connection economy. I see what he’s talking about because I work in the field of social media consulting and teaching people to connect (rather than advertise, market and sell) is what I do. I also embrace his concept of “making art” – which is a concept label that works for the idea of creating something original from what we are passionate about. There is value to being an original and creating what is original. I highly recommend this book. I found it very motivating.