Jan. 8, 2010 – This is such an excellent book! It’s due to be published in Feb. 2010 and it is just as groundbreaking as Chip and Dan Heath’s previous book “Made to Stick.” Their research is thorough, their case studies varied, the writing is engaging and their analogies are spot on! It was easily read in 2 days while taking copious notes. The timing couldn’t be better for this book! Every type of organization imaginable from the public schools to the federal government to non-profits and even families will benefit from reading this book. Change is attainable. This book shows how.