Start with Why: How Great Leaders Inspire Everyone to Take Action

Oct. 29 2011 – This is a fantastic book by Simon Sinek. An easy read – very engaging and interesting and it makes so much sense! The companies he profiles are well known – Microsoft, Apple, Southwest airlines and others. He makes a very convincing case for the important of knowing your “why”, articulating that purpose and building a culture around it. Too often we are focused on the “what” and the “how” and those things become meaningless when people no longer remember why they are doing it. One of my favorite Simon quotes: “Money is not a cause, it’s the result.” So true. The book is intended to motivate and inspire people to do what motivates and inspires them. I totally get that. Every person I know regardless of age, circumstance or profession would benefit from reading this book