The Political Mind – George Lakoff

June 20, 2010 – Subtitled: A Cognitive Scientist’s Guide to Your Brain and Its Politics. There are great concepts in this book, and the research is exhaustive. The explanations swing from the purely scientific & biological to the historical, political and conceptual. It is written from the liberal point of view which colors his conclusions. I found it worthwhile and used some of his concepts in a presentation I gave on the use of social media tools for Democrats. While the book was quite helpful in providing specific information that I was looking for, it’s not something I would recommend to a “casual reader.” It’s a bit on the geeky side – I think you would need to be a hardcore liberal to truly appreciate it.