Beyond the basics of a quality product and good customer service, we are bound by our relationships with people. Another favorite quote of mine is one I recall being in Jack Welch’s book Winning. When asked about which restaurant was his favorite, he replied: “The one where they know my name.”
Nora Ephron’s new movie Julie & Julia (opening Aug. 7th) does for blogging what her 1998 movie You’ve Got Mail did for email.
I was still quite surprised to see it jump off the headlines of The Washington Times this morning when I stopped to get coffee: “Palin fires back at critics on Twitter.” The Times is a very conservative newspaper by Washington standards, and to have that screaming from beneath their masthead gave me a jolt. My mind registered “Twitter” but took a minute to orient where I was seeing it – in this very unexpected context.
A social media strategy has to be built on the foundation of applying tools to purpose. There are numerous tools available on the web to reach existing customers and potential customers, but how do you select which tools to use? Start by identifying what the purpose of reaching out through that platform will be.
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