(May 2, 2014) A collaborative effort by Jeffrey Dyer, Hal B. Gregersen and Clayton M. Christensen. The book is really good and I loved the concepts and the examples they use. I felt it was longer than it needed to be.
The basic concept of “the innovator’s DNA” is that people engage in certain types of specific behaviors that impact how well they are able to innovate. Those behaviors are Associating, Questioning, Observing, Networking and Experimenting. In using Associational Thinking (Associating), the authors posit that innovation breakthroughs happen at the intersection of diverse disciplines and fields. It’s also called the Medici Effect. I have experienced that firsthand and know the value of having diverse interests, friends and talking with everyone no matter what it is they do.
In creating innovative ideas, it’s necessary to put things together in new and novel combinations. There are many great “real world” examples of this in the book that any reader would recognize. For instance: wireless + computers = Blackberry. There is also an acronym for remembering the actions we must take in the process of innovating: SCAMPER