April 3, 2010 – Authors are Bob Burg, John David Mann. This is an excellent book and a companion to the original Go-Givers. Many of these principles I already cover in the presentations I give on using social media tools for business. The concepts are well articulated here and the benefit to me is understanding how I…
March 17, 2010 – The author is Nick Morgan. This is a really excellent book. I can honestly say I picked up several tips, ideas and strategies that I think will dramatically improve my presentations. There were things in this book that I already do instinctively, but this validates the reason why those things work. With…
Feb. 14, 2010 – The author is Larry Winget. This is a great book! It came highly recommended to me by my business coach who had recently read it himself. It’s a practical, do-able, no-excuses action plan for changing the outcomes in your life. Which we are all capable of doing. Great quote: “Attitude alone will…
Jan. 8, 2010 – This is such an excellent book! It’s due to be published in Feb. 2010 and it is just as groundbreaking as Chip and Dan Heath’s previous book “Made to Stick.” Their research is thorough, their case studies varied, the writing is engaging and their analogies are spot on! It was easily read…
March 19, 2009 – This book is really the philosophical foundation on which the current explosion in social media technologies is based. This is not to say that the four men who wrote the book created this philosophy, only that they recognized some fundamental truths well ahead of the rest of us. Published in 2000, written…
Dec. 29, 2008 – Subtitled: Lessons from Jim McNerney’s Turnaround at Boeing. It was destiny that I ended up with this book. Or perhaps serendipity. Either way, the publisher did me a favor in sending it along. The content in this book is excellent. I would describe the style as a case study and Cohan’s writing as analytical. While…
Dec. 13, 2008 – This is quite a remarkable book that was recommended to me by someone I was working with recently in Charleston, SC. Lonnie Plaster and I have known each other for several years and I admire and respect him as a real estate manager, but have not really gotten to know him well. A chance…
Nov. 30, 2008 – Subtitled: We Need You to Lead Us. What an awesome book! I confess I’m a big fan of Seth Godin’s books and his blog, so it’s not so surprising that I think his latest effort is right on target. Where to start? Well, I teach classes on social media technologies to real estate agents. Getting…
Nov. 23, 2008 – Subtitled: How To Turn Creativity Into A Powerful Business Advantage. This is an interesting and engaging book that opens with a very clear and simple premise in Chapter One: “Imagination is the last legal means of gaining an unfair advantage over the competition.” The final chapter closes with the additional observation:“Increasingly, it’s the only means.” …
Nov 21, 2008 – Subtitled: Truth and Lies About Why We Buy. This is groundbreaking research in a new field calledneuromarketing. Martin Lindstrom gave an interview to National Public Radio on the subject and how retailers are learning to tap into these findings in order to influence our buying habits. The premise of neuromarketing is that what goes on in our subconscious influences…
Nov. 15, 2008 – Subtitled: What Really Separates World-Class Performers from Everybody Else. The book is well researched and presents compelling data for the case against the concept of innate talent. Toward the end of the book Colvin addresses the possibility that there are genes for things like intrinsic motivation; but at its most basic level, his…
Nov. 14, 2008 – Subtitled: Changing and Succeeding Under Any Conditions. This is a fable, much along the lines in form of Who Moved My Cheese? by authors Ken Blanchard and Spenser Johnson (Johnson is a contributing author here as well.) This book was referenced in Kotter’s A Sense of Urgency (previously reviewed here) and I can see why. It took…
End of content
End of content