Nov 21, 2008 – Subtitled: Truth and Lies About Why We Buy. This is groundbreaking research in a new field calledneuromarketing. Martin Lindstrom gave an interview to National Public Radio on the subject and how retailers are learning to tap into these findings in order to influence our buying habits. The premise of neuromarketing is that what goes on in our subconscious influences…
Nov. 15, 2008 – Subtitled: What Really Separates World-Class Performers from Everybody Else. The book is well researched and presents compelling data for the case against the concept of innate talent. Toward the end of the book Colvin addresses the possibility that there are genes for things like intrinsic motivation; but at its most basic level, his…
Nov. 14, 2008 – Subtitled: Changing and Succeeding Under Any Conditions. This is a fable, much along the lines in form of Who Moved My Cheese? by authors Ken Blanchard and Spenser Johnson (Johnson is a contributing author here as well.) This book was referenced in Kotter’s A Sense of Urgency (previously reviewed here) and I can see why. It took…
Nov. 8, 2008 – This book is so timely and relevant given the current global financial meltdown that is affecting businesses in every industry. The world changes very quickly now and being complacent is not something any company can sustain and remain viable. Awareness has been heightened in the last several months as many long standing…
Oct. 12, 2008 – Subtitled: The Impact of the Highly Improbable. This book is challenging, but in a good way. It sets what we know and assumptions we hold dear on their ear, and Dr.Taleb shows us in an engaging and entertaining way how even the most revered “experts” can be dead wrong. The challenge is applying these…
Sept. 13, 2008 – Subtitled: Reflections on a Life of Leadership, I pre-ordered this book based on a recommendation that appeared in one of Harvey Mackay’s weekly columns. It did not disappointment. A beautiful little gem of a book, I read it in a single evening. It is inspiring in it’s simplicity, warmth and authenticity. The format works well….
Aug. 6, 2008 – Subtitled: “winning in a world transformed by social technologies” it was published in April of 2008 by Harvard Business Press. It is a transformative book that truly enlightens those of us struggling to apply the “buzz” of blogging and social networking to existing business practices. Early in the book the authors make a very…
Aug. 1, 2008 – Subtitled: “The Rise and Fall of an American Wine Dynasty.” I just loved this book! I had read several reviews about it that all raved about what a great book it is and I bought it for “airplane reading” on a cross country flight to Seattle. I was hooked from the beginning….
June 29, 2008 – Subtitled: The One Thing That Changes Everything. It’s an incredible book. Well written, well researched, practical in its guidance and full of personal stories and anecdotes, it’s an engaging read. And the ideas and concepts he outlines here I find myself recalling on almost a daily basis now. This is another book recommended…
May 26, 2008 – Subtitled: The Astonishing Power of Feelings. I got a lot out of this book. It was recommended to me by my business coach – someone I seem to fight less and resist less these days. Now I ask him what book I should be reading and he tells me which one. I approach what…
May 4, 2008 – Subtitled: Discover the Four Basic Business Personalities – And How They Can Lead You to Success. Only the book is so much more than that. But you don’t know that until you read it. You don’t even believe that until you read it. My highly tolerant and very patient mentor has told me…
May 1, 2008 – Subtitled: Why More is Less. How the Culture of Abundance Robs Us of Satisfaction. I heard Barry Schwartz speak at Brand Manage Camp ’07 in Chicago this past September and was so impressed with his presentation I immediately ordered the book. It’s taken me awhile to get to it, but it was worth it. There are…
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