(Sept. 30, 2012) I loved this book by Jonah Lehrer. It was about so much more than the creative process. That was actually a wonderful surprise. Lehrer covers so many different aspects of collaboration, innovation and patterns of thinking. The research he presents is interesting and very compelling.
Loved that he debunked the myth of “brainstorming” which I have found does not produce the same results as collaboration. It was time well invested. I walked away with a heightened awareness of the many factors that affect the process of creating something new.