June 4, 2007 – Subtitled: 5 Principles for Turning Ordinary into Extraordinary. What a great read! I’m not even sure where to start. I was hooked from the first page to the last, and there are post-it flags in every chapter. Starbucks is a phenomenon. On that I think we can all agree. But they may well…
June 1 , 2007 – Subtitled The Transforming Power of Hospitality in Business. I first knew about Danny Meyer from Bo Burlingham’s book Small Giants (reviewed here in March 2006.) He was profiled as one of those entrepreneurs who had made the decision to control the growth of his business in order to maintain the true integrity, culture and value…
May 25, 2007 – Subtitled 12.5 Principles of Sales Greatness: How to make sales FOREVER, it delivers what the title promises. For many people, this book is certainly not new at all having been published in 2004, but it was a gift to me the last week I worked for my previous employer, and so I sat…
July 30, 2006 – It’s rather odd to think that a book of this title could be considered a business read. That was my own thought when I found it on Amazon while searching for Orbiting the Giant Hairball. What caught my eye was the high percentage of people who had purchased this book while looking at…
July 1, 2006 – This is a terrific book that has the added benefit of being visually appealing in addition to providing valuable and engaging content. The author is Kevin Roberts, CEO Worldwide of the agency Saatchi & Saatchi. The book was mentioned in an article that appeared in the May 1, 2006, issue of BusinessWeek entitled “Detergent Can Be So…
April 30 ,2006 – Well I haven’t made a worthy post the entire month of April. This is because I went on vacation the first part of April for the first time in several years, packing up the kids and departing for a week at a quiet condo by the water in North Carolina, and in…
March 18, 2006 – Subtitled: “Companies That Choose to Be Great Instead of Big.” I loved this book. It is so passionate and it resonates so deeply to the core of what drives the successful small business. The writing is excellent, which is no surprise since Burlingham is editor-at-large for Inc.magazine and has been associated with that…
Feb. 26, 2006 – Subtitled “. . . and how it’s transforming work, leisure, community, & everyday life.” The book was published in 2002 and is probably even more relevant today than it was when it came out. The author is currently a professor at George Mason University’s School of Public Policy, in addition to consulting,…
Jan. 29 ,2006 – Subtitled: The Power of the Printed Word to Stir the World, I have not actually read this book. I read a review of the book in the February issue of Smithsonian Magazine. Sometimes they tuck these little gems at the very back amid the advertising, which is where I found this one. Kathleen Burke,…
Jan. 19, 2006 – This is a very enjoyable and engaging read that left me highly motivated to do a better job at being a more attentive friend. It was a Christmas gift from a friend who is also an agent with the same company that I work for. He is great about doing all of…
Jan. 13, 2006 – Subtitled “Why Market Share is the Fool’s Gold of Business” it is full of sound research and some interesting case studies. Published in 2002, it obviously didn’t make it to any bestseller lists, but it’s a very worthwhile read. At 172 pages the investment of time is worth the return. Miniter gives…
Jan. 8, 2006 – Subtitled “Using Internal Marketing to Ignite Employee Performance and WOW Your Customers” the three authors have also set up a website by the same name at lighttheirfire.net. The book is excellent and a very informative and engaging read. It took me awhile to get through it because I would find with each section…
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