Lovemarks: The Future Beyond Brands – Kevin Roberts

July 1, 2006 – This is a terrific book that has the added benefit of being visually appealing in addition to providing valuable and engaging content. The author is Kevin Roberts, CEO Worldwide of the agency Saatchi & Saatchi. The book was mentioned in an article that appeared in the May 1, 2006, issue of BusinessWeek entitled “Detergent Can Be So…

The Rise of the Creative Class – Richard Florida

Feb. 26, 2006 – Subtitled “. . . and how it’s transforming work, leisure, community, & everyday life.” The book was published in 2002 and is probably even more relevant today than it was when it came out. The author is currently a professor at George Mason University’s School of Public Policy, in addition to consulting,…

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